Jesse Van Hiller

Career role

Product Manager

Blue Shield of California ยท 2009 - 2010

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Industry context

Healthcare insurance enterprise supporting acquisition, member communication, corporate communications, careers, health reform, and marketing across multiple lines of business.

Business problem

The organization needed timely, compliant, brand-aligned digital marketing and corporate web experiences to support acquisition, communications, careers, social responsibility, and health reform messaging.

Products / platforms owned

Corporate website, careers content, corporate information, social responsibility pages, health reform communications, acquisition landing pages, emails, banner ads, vanity URLs, microsites.

Primary users / customers

Prospective members, job applicants, internal corporate communications teams, marketing managers, health reform audiences, business line stakeholders.

Primary responsibilities

Digital marketing workflow management, product management for corporate website, online acquisition campaign delivery, stakeholder management, agile coordination, executive approval support, offshore/in-house resource coordination.

Key contributions

  • Managed 30+ concurrent digital marketing projects.
  • Provided product management for corporate website serving 20+ internal clients.
  • Managed acquisition-based online marketing initiatives including emails, banners, landing pages, vanities, and microsites.
  • Supported corporate content around careers, social responsibility, and health reform.
  • Coordinated work across design, development, QA, marketing, communications, and executive approval chains.

Measurable outcomes

To update: campaign conversion, lead capture improvements, number of campaigns, site traffic, careers engagement, health reform content performance, turnaround time, stakeholder satisfaction.

Original description

  • Managing ongoing digital marketing workflow for 30+ concurrent projects while providing product management for corporate section of website, servicing 20+ clients.
  • Manage all acquisition-based online marketing initiatives including emails, banner ads, landing pages, vanities and microsites and optimization of member-facing landing pages.
  • Product manager for corporate website containing careers and corporate information focusing on social responsibility and health reform.
  • Design partners include in-house and offshore resources, ensuring all development satisfies user needs.
  • Coordinate work with project managers, business analysts, development coordinators, product managers, QA analyst, developers, scrum masters, offshore developers, remote team members and contractors.
  • Clients include Internal Communications, Corporate Communications and Marketing Managers from all lines of business including Individual and Small Group, Mid/Large Group and more.
  • Approval chains include executive level including VPs and CEO.
  • Using agile methodology to manage work.

Role scope

Managed digital marketing workflow for 30+ concurrent projects while providing product management for corporate website sections serving 20+ internal clients.

Proof points

Managed high-volume marketing workflow across multiple stakeholders while maintaining user experience, business outcomes, brand standards, and executive alignment.