Strategy

What started as a fun way to celebrate music has become a tradition of giving back. The Van Hiller Rock and Roll Backyard BBQ is now an annual community fundraiser powered by music, friendship, and generosity, crushing fundraising goals and generating nearly $9,000 over two years in support of diabetes awareness, research, and the race for a cure.

Built to make the FIFA™ World Cup easier to follow in real time, the tracker brings standings, projections, bracket paths, match details, scorers, and team profiles into one readable view. The archive preserves what the tracker saw, how its projections performed, and what changed as the tournament moved from group-stage uncertainty into knockout clarity, while setting the stage for future tournament coverage.

The faster tools can build, the more important it becomes to define intent clearly, inspect output carefully, test edge cases, and keep the experience coherent. The product-AI confluence is not about replacing judgment. It is about shortening the loop between seeing a need, shaping a response, and putting something useful into the world.

Most meaningful accomplishments begin as unreasonable ideas.

The NYT went from editorial titan to digital dwarf even after a massive effort to digitize their presence. Realizing the miss they attacked the problem as any reporting organization would: they talked to people like crazy. What they came up with was a two-pronged approach: disruptively grow their audience and digitally fortify their newsroom.